What are your Campaign Objectives?
Primary Objective: (e.g., Increase website traffic, boost sales, raise brand awareness, etc.)
Specific Goals:
Any other info you would like to add:
Target Audience:
Demographics: (Age, gender, location, income level, etc.)
Interests and Behaviors: (Hobbies, interests, online behavior, etc.)
Competitor Analysis:
Main Competitors: (List key competitors in your industry)
Competitive Advantage: (What sets your business apart from competitors?)
Ad Content and Creatives:
Existing Creatives: (If available, please provide any existing ad creatives. You can send these separately).
Content Strategy:
Key Messaging: (What message or value proposition do you want to convey?)
Content Calendar: (Provide any specific content or promotions you want to feature during the campaign)
Tracking and Measurement:
Key Performance Indicators (KPIs): (Specify the metrics you want to track, e.g., clicks, conversions, impressions, ROI, etc.)
Conversion Tracking: (Have you set up conversion tracking on your website?)
Timeline:
Campaign Start Date:
Campaign End Date:
Important Milestones: (Any specific events or promotions during the campaign period)
Additional Notes or Preferences:
Any specific preferences, requests, or additional information you'd like to share regarding the campaign strategy?
Approval:
Client Approval: [Client Name] approves the outlined campaign strategy and budget allocation.
Client Signature: ________________________
Date: _______________
